NFL woos women shoppers

My friend sent me an awesome article from Fox Sports talking about the NFL’s $10 million marketing effort to woo female fans to their new and improved site, www.nfl.com/women

Finally the league is paying attention to the fan base that makes up 44% of its fans!

There is talk of creating spa gift bags with natural brown sugar scrub, Mediterranean sea salts and goat’s milk and honey lotion with team logos. Those bags come with team-spirited nail polish, such as black and yellow for Pittsburgh Steelers fans, see above.

As much as this is a step in the right direction, I hope they do not just slap the team logo on a crappy product and expect us to purchase it! My wish is for quality products we can be proud to wear and use!

I hope you’re listening NFL……

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