Bonobos Teams with NBA Star, Deron Williams for Online Pop-up Shop

(Image courtesy of FMM)

When I read about this collaboration on FMM, I knew I had to share with you, my dear readers.
Bonobos has teamed up with Deron Williams for a social good initiative–the Deron Williams Cyber Pop-Up Shop. This cyber pop-up shop is the first of it’s kind, with 20% of the proceeds going towards Williams’ charity, Point of Hope

This is such a win-win situation in my eyes, it’s helping such an amazing cause, and Williams is using his celebrity to help other men learn how to dress. With categories like “Business,” “Vacation,” “Travel” and “Casual” even the most fashionably challenged men will know just the right pieces to select. 

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